What it is: A curling and volumizing mascara that grips each lash to give you big, extreme curl and that lasts.

Why you'll love it:

• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula

Claims

• 102% improvement in curl*
• 88% saw bigger & bolder lashes**

Your lashes are Incredi-curl! Get big, bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.

How to use Incredi-curl Mascara:

• Before applying curl mascara, gently wipe excess product off the tip of the wand.
• Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
• Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.

All elf products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, elf is double-certified cruelty-free by Leaping Bunny & PETA.

*in an instrumental test

** in a consumer perception test